⚠️ Disclaimer: This article is for informational purposes only and does not constitute legal, financial, or investment advice. Rental property laws, financing options, and market conditions in Florida may vary. Always consult a licensed professional before making real estate or investment decisions. The author and website are not responsible for any actions taken based on the information provided.
Here are five steps to rent out your house short term in Florida.
1. Determine What You Can Afford and Explore Financing Options
Set Your Budget and Account for Hidden Costs The first step is to set your budget and figure out how much you can actually afford. There are a lot of hidden costs that come with buying or renting, such as furnishings, utensils, outdoor amenities, and everything above that you will have to take care of. Don’t forget ongoing maintenance and utilities. Unexpected expenses are a guarantee, so include them in your budget as well.
Explore Different Loan Options The next step is to explore the different loan options that are out there. Do you want to go with a traditional owner-occupied loan or a DSCR loan, a debt service coverage ratio loan that is specifically designed for investors and short-term rentals? You need to talk to an investor-friendly lender and compare interest rates, compare fees that are on top of that, and get at least three different lender options to see what the bottom line will be and what you qualify for.
Evaluate Your Energy and Time Investment The final step in your financial options is your own energy investment. Different types of projects will cost a lot of energy. You could buy a cabin that needs a lot of work and fix it up, or you could rent it out turnkey. These different strategies and everything in between will involve different amounts of time from you as the owner. So think about how much energy you actually have to invest compared to what you have budgeted. Many times, sweat equity and cash equity balance out.
2. Research What Market to Go Into
Understand Demand for Short-Term Rentals You need to understand the demand and determine if there is also a demand for short-term rentals in the area you are looking in. There are tools like AirDNA, Mashvisor, Rabbu, and Hospitable that can give you insights into average space data in your area.
Explore Different Market Sizes and Locations What about some small or mid-sized areas that are close to you that you’re interested in? Do your research and use some data to understand the market that might interest you.
Identify Your Target Audience Once you start getting into these markets, you need to know what target audience you want to go after. Places like Orlando are really built for families. You need to know that when you pick your property and think about how you’re going to run this business.
Analyze Your Competition The final part of finding your market is knowing your competition. Know who is succeeding and know what you need to compete with so you can prepare for each market you enter. Go to Airbnb and Vrbo and see who the top performers are in that area. See how many reviews they are getting and what their cleaning fees are. See if they charge for pets, allow pets and see what amenities they are providing. That way, you can differentiate yourself more but still continue to build on what is already successful in that area.
3. Choose the Right Property
Match the Property to Your Target Market Once you’ve narrowed down your market, figuring out what type of property you want to put in that market or even buy in that market will be essential. Choose an area that really suits your target demographic. If you’re going after families, being close to a major destination is probably going to work better for you.
Pay Attention to the Three S’s: Sights, Smells, and Sounds Location matters. Choose a property that truly suits your location and desires. It has none of the 3 S’s around it – sights, smells and sounds. You don’t want to look to your left and see your neighbor stocking chickens and trailers all day and you don’t want to smell a pipeline that’s nearby. You don’t want to hear the sound of engines and trains every night. Paying attention to these three S’s will make your guest’s stay more enjoyable.
Follow the 60-30-10 Rule for Ideal Placement Don’t forget the 60-30-10 rule, too: 60 minutes from a major city, 30 minutes from some kind of national, state, or regional attraction, and 10 minutes from a gas station or Dollar General.
Choose the Right Property Type The next part of choosing your property is the actual property type. I always recommend the more unique, the easier it is to market. The more unique, the less equity you may have depending on how appraisers view the property going forward. For your long-term success, finding a balance between your equity and uniqueness is the best place for short-term rental investors.
Check Local Laws and HOA Restrictions The last part before choosing your property is that you need to check the local laws in the area. This neighborhood and the perfect property you find probably don’t even allow short-term rentals. Always avoid HOAs as much as you can, and if you’re going somewhere with an HOA, you don’t want to be the one or only Airbnb or short-term rental there. You want to be one of many; there’s strength in numbers. Choose wisely and check the local laws and regulations regarding the zoning of the property you’re looking at.
For more details on licenses and compliance in Florida, see: Do you need a license to rent out your house in Florida.
4. Prepare Your Property and Make It Stand Out
Furnish and Equip Your Home Thoughtfully The first step is to furnish and equip it thoughtfully. Focus on comfort and practicality, along with a great design that is eye-catching and will work well on social media and in your photo lists.
Write a Detailed and Engaging Listing Description Write a great listing description. Don’t limit it to one or two sentences. Give the guest everything they need to know about your property. Make sure you have all the essentials like a stocked kitchen, Wi-Fi, and quality bedding. This is when you can also look at what your budget allows for to add more amenities. Some amenities can really take your occupancy rate to the next level.
Prioritize Guest Safety Don’t forget about the safety of your guests. Install smoke detectors, carbon monoxide detectors, and fire extinguishers in the kitchen and other areas. This will also help reduce those insurance costs.
Invest in Professional Photos to Stand Out Create a standout listing. Pay for professional photos. Professionals will make your listing stand out on a whole other level that you wouldn’t imagine if you didn’t have these professional photos.
5. Develop a Management Plan
Decide Between Self-Management and Property Managers If you don’t want to do it yourself, you can find some quality local property managers. But it is recommended to stay involved in the day-to-day operations, especially for your bottom line, as you will save a lot of profit in the back end.
Use Property Management Software to Streamline Operations You need property management software that is the brains of your operation. If you’re just starting out or have fewer than 10 units, software like Hospitable is ideal. You can automate guest messages, get financial reports, and use AI technology to streamline operations.
Build a Reliable Cleaning and Maintenance Team Make sure you have a rockstar cleaning team and handymen available. Give each cleaner a one-time clean before you hire them full-time. Have them clean the property, show up on time, follow instructions, and review the overall quality. Cleaners and handymen are the lifeblood of your short-term rental business. Treat them well.
Focus on Guest Experience and Long-Term Success Finally, find ways to ensure an amazing guest experience. Do all the little extras you would if you were a guest. Small welcome baskets, video walk-through tours, and discounts at local restaurants and activities improve guest satisfaction. Continually reinvest in your property for long-term success.
Conclusion
Buying a property in Florida isn’t about a short-term game; it’s a permanent asset that pays you month after month. You will educate yourself by studying the market, calculate your numbers first and then finally choose the place that actually fits your goal. So, organize it the right way, make it comfortable, clean and easy to live. That is worth the guest’s money. Remember, Florida is packed with tourists but also full of competition—so quality and consistency are what will make you stand out.
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